Overview
Mahindra First Choice is India’s leading organization in the pre-owned auto business by aggregating demand and supply. It has the largest used car retailing network in India, large and growing procurement partnerships, the #2 auto-content portal in the country in carandbike.com as well as the dominant share of the enterprise solutions market for banks, NBFCs, insurance companies, and OEMs.
The company is a part of the diversified Mahindra Group. It has also attracted funding from the Silicon Valley based hedge fund Valiant Capital, Indian private equity firm Phi Capital as well as Cox Automotive, a $ 7 Billion pre-owned Auto-Tech player in USA.
Transform the automotivelandscape by making transactions simple, efficient, transparent and equitable.Mahindra First Choice Wheels is India’s leading pre-owned, organized car business. It is the largest used car retail brand in India, offering end-to-end enterprise solutions with a strong digital presence via CarandBike.
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