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Overview
Voted as ‘India’s Most Trusted Apparel Retail Brand,’ (Brand Equity Survey 2014/2015), Pantaloons, a division of ABFRL has always been one of the most loved large format fashion retailers in India. Pantaloons is today the fastest growing large format retailer in the country. The rate of new store openings has increased from one every two months to one every two weeks. The brand is now present in 78 Indian cities / towns.
Pantaloons posted revenues of INR 2,164 crores in FY15-16, up by 17 percent from the previous year. The company offers a wide range of brand offerings across apparel and non-apparel categories and across varied price points.
It operates across categories of casual wear, ethnic wear, formal wear, party wear and active wear for men, women and kids. Womenswear is the lead category contributing to half of total apparel sales. Non-apparel products include footwear, handbags, cosmetics, perfumes, fashion jewelry and watches.
Leading brands at Pantaloons
Pantaloons today retails over 200 licensed and international brands, including 24 exclusive in-house brands.
The Pantaloons exclusive brand bouquet includes Rangmanch, Ajile, Honey, Akkriti, Chalk, Annabelle, Trishaa, Alto Moda, Poppers, Chirpie Pie; besides, it also features brands licensed on a long- term basis: Bare, Rig, SF Jeans, Byford, JM Sports and Lombard.
The company launched six new brands in FY’15, including Alto Moda, SF Jeans, Byford, Poppers and Chirpie Pie.
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