Lemonade, the insurance company that uses artificial intelligence and behavioral economics, plans to add car insurance to its current renters, homeowners, pet and life insurance offerings in the U.S.
The insurtech announced it is readying what it calls Lemonade Car for launch within the year. It is inviting customers to register early.
The problem is that is seems like insurtech’s competitive advantage is boundless venture capital which they use to buy business at a loss (see Root). Their business model is grow until the IPO, cash out, and leave regular investors to pick up the pieces. Eventually, the music stops and they have to be a profitable company. I don’t know of any insurtechs that are truly profitable enough to stand on their own.
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